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M005 TEASER PRODUCT OVERVIEW 1 1
Big Goldbear in front of the headquarters in Grafschaft
QUALITÄ T TEASER 1 1 Südafrika
Employee examining finished fruit gummy figures
Historic HARIBO advert, a drawing of kids enjoying fruit gums and liquorice specialities
Colourful HARIBO product pieces lying in a bowl on a table
Hands holding a cellphone and laptop mouse

From a small sweets company to a global market leader

The HARIBO brand is unique, just like the history of our successful family business, which began at a small kitchen 100 years ago.

The whole story
HARIBO Goldbear greets a visitor in front of the company headquarters
HARIBO Goldbear greets visitors in front of the company headquarters in Grafschaft, Germany

Everything is top-quality, from the ingredients to the Goldbear. Why? Because we do everything in our power to make it that way.

QUALITÄ T TEASER 4 3 Südafrika

Attention to detail goes into each and every Goldbear. How? A look inside production can show you.

Employee examining finished fruit gummy figures

The family business can look back on a unique success story.

Historic HARIBO advert, a drawing of kids enjoying fruit gums and liquorice specialities

HARIBO’s corporate responsibility focuses only on delivering the highest quality and on product safety, alongside environmental and climate responsibility and human rights standards.

Employee standing in front of production line

160 million

That’s how many Goldbears we produce every day worldwide. We use the best ingredients, our original recipes and stringent controls for all of them: quality first!

M017 global facts
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HARIBO Goldbears gummy bears in 80g packaging
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HARIBO Starmix sweets in 80g packaging
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HARIBO Roulette sweets in round packaging
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HARIBO Happy Cherries sweets in 80g packaging
Peaches
HARIBO Peaches sweets in 80g packaging
Worms
HARIBO Worms sweets in 80g packaging
Happy-Cola
HARIBO Happy Cola sweets 80g in packaging